Your products and portfolio value proposition, features, services, pricing, and branding, and your target customers.
A quick assessment of an organization’s competitive intelligence practices and capabilities.
We provide a structured, research and consulting methodology for identifying all the steps your prospective customers take to get to your door and the steps that your customers take inside your organization. This micro-analysis provides you with dynamic guidance for driving customer acquisition and retention.
A broad view of a market providing important background understanding for brand and product programs
The Lodestar approach to segmentation – the grouping of customers to support better business decisions.