Your Marketing and Sales channels. Advertising, marketing communications, customer interactions, customer experiences, and your financials including ROI.
Provides advertisers with brand and other marketing performance measures in absolute terms and in comparison to key competitors.
Lodestar’s proprietary approach to measuring and better managing advertisers’ ‘total engagement’ with a publishing/media brand.
Proven Strategies & Tactics.
Measures the volume, intensity, sentiment, and advocacy/detraction associated with a brand across social media channels.
Use the right tools, techniques and best practices to measure, manage, and continuously improve your brands.
Use analytics to discover new revenue in the market research and customer data you already have.
Provides guidance on defining, measuring, managing, and improving an organization’s customer experience strategy.
A broad view of a market providing important background understanding for brand and product programs
Demonstrate that investment in Marketing is worthwhile financially.
A consulting and research protocol to engineer an organization’s customer touchpoints for maximum external and internal impact.