Princeton, NJ, April 12, 2016 – Lodestar announced today that it has entered into an alliance partnership with iCube Medical, also based in Princeton, NJ, to offer healthcare and life sciences clients integrated marketing, research and business intelligence services. iCube Medical is a full-service medical marketing company that is focused on bringing deep insights, meaningful ideas, and exciting innovations to the healthcare industry through a focus on medical expertise, healthcare analytics, and creative digital content.
Lodestar Partner and iCube Medical liaison Dr. Jim Heisler commented, “We’re excited to be able to introduce our healthcare clients to iCube’s talent and resources as well as our being able to provide iCube with sophisticated research and analysis support for their engagements.”
iCube Medical’s Satish Kodavali, CEO, added, “We felt that the Lodestar alliance allowed us to round-out our custom solutions offerings in the Healthcare sector. They have strong market research capabilities with a big emphasis on customer engagement. In our world it is essential to be able to measure the impact of our work on the various HCP customers we build content for. To be able to answer the question- did we move the needle with that campaign targeted to surgeons, hospitals etc. is critical for our clients. Lodestar allows us to provide those services for our clients now. iCube Medical is looking forward to a productive partnership with Lodestar.”
Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.
The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, organizational performance, and customer experience management. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.
Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.
For more information visit us at www.lodestarAP.com or contact Dona Monaco at Dona.Monaco@LodestarAP.com.
About iCube Medical
iCube is a full service digital medical marketing agency focused on innovative commercial solutions for Marketing and Sales professionals within the healthcare industry.
With a strong emphasis on crafting custom built solutions stemming from our solid consulting heritage combined with our deep clinical medical expertise, and comprehensive healthcare industry knowledge we have a unique ability to create actionable insights. We can design an innovative custom solution to solve for most difficult of problems. Our services cover the full range from initial assessment driven strategies down through execution and support of those strategies and affiliated solutions. We also provide various marketing services/ point solutions throughout the client’s strategic roadmap continuum.
Our firm has a strong reputation for being adaptive, easy to work with, and nimble on delivery. And with nine board certified physicians on our Medical Advisory Board we are uniquely qualified for weighing in on clinical medical matters for our clients. Finally, as an approved CMS DUA Partner with a 100% sample of the inpatient claims data we have deep insights into the hospital public payer market driven from our healthcare analytics practice.