Princeton, NJ, March 14, 2016 – Lodestar announced today that James McLaughlin has joined the firm as Partner and Business Information Practice Leader.
In this role Jim will leverage his 20+ years of publishing, media, and business information sales, marketing, and solutions experience as well as Lodestar’s research-based tools and methods to help traditional and non-traditional business content providers improve performance, grow their brands, and add more value to advertisers and other stakeholder groups. He will also be heavily involved in the delivery of integrated client solutions involving other practice areas and hold a seat on the Management Committee.
Lodestar CEO, Dr. Tom Nelson commented, “Jim has been a client and friend of our firm since its inception in 1998. I am very pleased that we now have the opportunity to bring a strategist and consultant with his credentials to Lodestar to lead our client work in the dynamically evolving business information marketplace.”
Prior to joining Lodestar, Jim held senior sales executive positions at benefitsCONNECT, the Society for Human Resource Management, and SourceMedia (Employee Benefit News and Employee Benefit Advisor).
Jim added,“As a client of Lodestar for over a decade, I have seen the power of their various tools and resources along with superb strategy consulting support. I look forward to leveraging and expanding those capabilities as Business Information Practice Leader and to helping Lodestar clients step up to the challenges they face in addressing the rapidly changing information and content marketplace. ”
Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.
The firm is built around six major practice areas – marketing research and decision sciences, information management, innovation, marketing effectiveness, strategy acceleration, and customer experience management. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, sales force effectiveness, and go-to-market strategy.
Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector.
For more information visit us at www.lodestarAP.com or via Donatella Monaco at donatella.monaco@LodestarAP.com.