Princeton, NJ, April 12, 2016 – Lodestar announced today that it has entered into an alliance partnership with iCube Medical, also based in Princeton, NJ, to offer healthcare and life sciences clients integrated marketing, research and business intelligence services. iCube Medical is a full-service medical marketing company that is focused on bringing deep insights, meaningful… Read More →
Princeton, NJ, March 28, 2016 – Lodestar and alliance partner Customer Benefits Analytics LLC (CBA) today released key results from Who Buys Benefits And Why: 2016 Employee Benefits Enrollment Study. The research, based on a survey of over 2,700 of full-time employees in mid-sized and larger employer organizations, explored the drivers of decisions to enroll… Read More →
Princeton, NJ, March 14, 2016 – Lodestar announced today that James McLaughlin has joined the firm as Partner and Business Information Practice Leader. In this role Jim will leverage his 20+ years of publishing, media, and business information sales, marketing, and solutions experience as well as Lodestar’s research-based tools and methods to help traditional and… Read More →
February 22, 2016, From The White Paper Series℠ – Extended discussions on topics in organizational performance, marketing and customer strategy, enterprise growth, and innovation of most importance to our clients.
Princeton, NJ, February 29, 2016 – Lodestar has been selected by Connectiv, newly re-named/re-branded The Business Information Association, to design and execute a comprehensive assessment of its members’ (both institutional and individual C-suite executives) attitudes, perceptions, and expectations of the new trade organization. Formed in late 2015 from two antecedent organizations – American Business Media… Read More →
January 22, 2016, From The White Paper Series℠ – Extended discussions on topics in organizational performance, marketing and customer strategy, enterprise growth, and innovation of most importance to our clients.
Princeton, NJ, January 28, 2016 – Lodestar announced today the launch of The CPA Firm Advancement Suite℠, a platform of products, tools, resources and consulting services to support large and mid-sized CPA firms in their growth and advancement efforts. Based on on-going industry benchmarking and competitive intelligence gathering as well as Lodestar’s work with many… Read More →
Jim Heisler, Ph.D., Partner and Customer Experience Management Practice Leader at Lodestar talks about what the Market Research Industry needs to do to attract the next generation of market research professionals in a September 29th, 2015 CASRO webinar. http://casro.adobeconnect.com/p3daevkpo82/
Jim Heisler, Ph.D., partner and Customer Experience Management practice leader, is interviewed by the QRCA (Qualitative Research Consultants Association) about the future of market research. Click here to listen: podcast.
Princeton, NJ, August 5, 2015 – Lodestar announced today that Gary Fletcher, Ph.D. has joined as a Partner and Acting Leader of the Innovation Practice. In this latter capacity he will lead firm-wide efforts in helping clients plan, execute, and evaluate their innovation, new product/services, and related activities. He will also serve on the firm’s… Read More →