Our work in recent years has centered on:
- New Product/Service Development
- Creating Innovation Road Maps
- Leveraging the Promise of Big Data and Predictive Analytics
- Accelerating Strategy and Building More Effective Teams
- Improving Go-To-Market Strategy Performance
- Competitive Intelligence and Benchmarking
- Client Satisfaction and Engagement
Together with the Lodestar Publishing & Media Practice, the Professional Services Practice also works with a variety of industry trade publications and their professional audiences and advertisers such as Accounting Today, Inside Counsel, Information Management, and Health Data Management.
Our traditional business model is under assault. Clients are much more aggressive in questioning and resisting fees. Technology continues to commoditize services we used to consider value-adds. Finding competitive differentiation in a crowded marketplace is challenging. And most importantly, we need new growth – yet many of our partners, the people that brought the firm to its current level of success, are the same ones now resisting the change and innovation necessary for survival going forward.
How We Work With You
Lodestar senior, experienced professionals work with you to leverage the full range of our Core Practice’s capabilities in Marketing Sciences, Information Management, Innovation, Brand Performance, and Strategy Acceleration as well as our specialized offerings in: Competitive Intelligence, Future Forecasting, Performance Measurement & ROI Assessment, Sales Force Effectiveness, Change Management, Go-To-Market Performance, Strategic Planning, Customer Satisfaction, Loyalty, & Experience. We offer a systematic approach, starting with business problem clarification, solution specification, execution, analysis & reporting, and organizational deployment. Our plan will be laid out in detail before we begin work, and will incorporate work sessions, checkpoints and milestones in the course of a project to integrate your involvement in our work and to provide assurance of timely progress.