What We Can Do For You
The Life Sciences Practice leverages the expertise and experience of Lodestar to help solve business challenges such as:
- Should we develop this product or not?
- Should we build or acquire the technology we need?
- What is the right marketing strategy for our product?
- How do we maximize our marketing ROI?
- What’s our competition doing?
- What external forces might threaten us?
- How do our customers view us?
When engaging Lodestar, you will be dealing with senior people that have decades of experience in life sciences industries including pharmaceuticals, biotechnology, diagnostics, and medical devices. We understand the unique jargon as well as the complexities and subtleties inherent in such a technology and science-driven environment. Meet our Healthcare Team.
Lodestar can bring experts into an engagement team from our core practices:
- Customer Experience (each links to core practice page)
- Information Management
- Marketing Performance
- Marketing Sciences
- Organizational Performance
Lodestar’s wide affiliate network enables us to engage subject-matter experts when needed.
State-of-the-Art Tools and Methodologies
Lodestar has specialized tools we can apply to an engagement as needed, including:
- Quantitative and Qualitative Market Research
- Desktop Research
- Thought Leader Communities & Panels
- Market Modeling
- Future Forecasting
- Patient/Buyer Journey Mapping and Analysis
- Human Capital & Organizational Effectiveness
- Customer Satisfaction, Loyalty, & Experience Measurement
- Social Media Analysis
- Campaign Performance Measurement and ROI Analysis
Healthcare organizations rethinking their roles and business models, the Affordable Care Act, regulatory reform, employers exploring private exchanges, demands for greater pricing transparency, relentless advances in technology and science, how to maintain continuity yet drive innovation? All bets are off. We’ve entered a dramatically uncertain Brave New World of healthcare.
How We Work With You
Lodestar’s senior, experienced professionals work with you to leverage the relevant capabilities of our Core Practices. We offer a systematic approach, starting with business problem clarification, solution specification, execution, analysis & reporting, and organizational deployment. Our plan will be laid out in detail before we begin work, and will incorporate work sessions, checkpoints and milestones in the course of a project to integrate your involvement in our work and to provide assurance of timely progress.