We offer services covering a span of marketing activities, including strategic planning, market segmentation, concept generation & development, product optimization, pricing, share modeling & forecasting, brand equity improvement, advertising and marketing effectiveness, brand planning & architecture, ROI assessment, marketing mix allocation, and consumer satisfaction & experience. To help you with these business issues, we bring to bear our knowledge of marketing sciences, information management, innovation, brand, and strategy on business intelligence of many kinds, along with our understanding of consumer products covering food & beverages, personal care, home care, health care, consumer electronics, and financial services.
Our vision is to move from our present world of fragmented research and marketing actions, to integrated research that drives coordinated action and enables our brands to manage growth more intelligently, and eventually to facilitate our ultimate goal of end-to-end, real time marketing.
How We Work With You
Lodestar senior, experienced professionals work with you to leverage the full range of our Core Practice capabilities in Marketing Sciences, Information Management, Innovation, Brand Performance, and Strategy Acceleration as well as our specialized offerings in: Competitive Intelligence, Future Forecasting, Performance Measurement & ROI Assessment, Sales Force Effectiveness, Change Management, Go-To-Market Performance, Strategic Planning, Customer Satisfaction, Loyalty, & Experience. We offer a systematic approach, starting with business problem clarification, solution specification, execution, analysis & reporting, and organizational deployment. Our plan will be laid out in detail before we begin work, and will incorporate work sessions, checkpoints and milestones in the course of a project to integrate your involvement in our work and to provide assurance of timely progress.