solving business problems

Who We Are

Lodestar Advisory Partners is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.

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Marketing Sciences

Supporting successful business decisions with mathematical modeling and research methods


Helping clients meet innovation needs for their products, services, and business models

Information Management

Enabling knowledge workers across the organization to put information to full and effective use

Marketing Performance

Helping clients plan, execute, and measure the performance of their marketing efforts

Strategy Acceleration

Helping organizations make the critical shift from tracking activity to achieving results

Customer Experience Management

Helping organizations to profitably acquire and retain customers

Latest News

Lodestar and iCube Medical Forge Alliance To Offer Integrated Marketing Services To Healthcare And The Life Sciences

Princeton, NJ, April 12, 2016 – Lodestar announced today that it has entered into an alliance partnership with iCube Medical, also based in Princeton, NJ, to offer healthcare and life sciences clients integrated marketing, research and business intelligence services.  iCube Medical is a full-service medical marketing company that is focused on bringing deep insights, meaningful… Read More →

2016 Employee Benefits Enrollment Study Results Released

Princeton, NJ, March 28, 2016 – Lodestar and alliance partner Customer Benefits Analytics LLC (CBA) today released key results from Who Buys Benefits And Why: 2016 Employee Benefits Enrollment Study. The research, based on a survey of over 2,700 of full-time employees in mid-sized and larger employer organizations, explored the drivers of decisions to enroll… Read More →

James McLaughlin Appointed Partner and Business Information Practice Leader

Princeton, NJ, March 14, 2016 – Lodestar announced today that James McLaughlin has joined the firm as Partner and Business Information Practice Leader. In this role Jim will leverage his 20+ years of publishing, media, and business information sales, marketing, and solutions experience as well as Lodestar’s research-based tools and methods to help traditional and… Read More →

Partners Blog

Enrollment Research Finds Emotions Drive Enrollment Decisions

Guest Blog by Patrick Toner, President, Customer Benefit Analytics and Lodestar Alliance Partner Key Takeaways: Benefits are purchased for a combination of emotion and rational motives Marketers need to connect on an emotional level to secure the enrollment My previous blog promoted how data analytics improves the benefits experience by making it more personal. The… Read More →

Truth and Consequences: Reputation Impacts of Management Decisions

Late last year a small private liberal arts college just down the street from me announced that it would make substantial cuts to its programs–dropping over a dozen majors, reducing others to minor status, laying off a number of full-time faculty and staff, and eliminating a number of open faculty positions.  Now here’s the spoiler:… Read More →

How Can We Help?

Our collaborative, flexible and interdisciplinary approach empowers Lodestar clients to understand and address the key drivers of business performance.

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