solving business problems

Who We Are

Lodestar Advisory Partners is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.

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Marketing Sciences

Supporting successful business decisions with mathematical modeling and research methods


Helping clients meet innovation needs for their products, services, and business models

Information Management

Enabling knowledge workers across the organization to put information to full and effective use

Marketing Performance

Helping clients plan, execute, and measure the performance of their marketing efforts

Strategy Acceleration

Helping organizations make the critical shift from tracking activity to achieving results

Customer Experience Management

Helping organizations to profitably acquire and retain customers

Latest News

Lodestar To Conduct American Business Media/Connectiv Membership Engagement Assessment

Princeton, NJ, February 29, 2016 – Lodestar has been selected by Connectiv, newly re-named/re-branded The Business Information Association, to design and execute a comprehensive assessment of its members’ (both institutional and individual C-suite executives) attitudes, perceptions, and expectations of the new trade organization. Formed in late 2015 from two antecedent organizations – American Business Media… Read More →

10 Reasons CPA Firm New Products Fail

From The White Paper Series℠ Extended discussions on topics in organizational performance, marketing and customer strategy, enterprise growth, and innovation of most importance to our clients.

Lodestar Launches The CPA Firm Advancement Suite℠

Princeton, NJ, January 28, 2016 – Lodestar announced today the launch of The CPA Firm Advancement Suite℠, a platform of products, tools, resources and consulting services to support large and mid-sized CPA firms in their growth and advancement efforts. Based on on-going industry benchmarking and competitive intelligence gathering as well as Lodestar’s work with many… Read More →

Partners Blog

Truth and Consequences: Reputation Impacts of Management Decisions

Late last year a small private liberal arts college just down the street from me announced that it would make substantial cuts to its programs–dropping over a dozen majors, reducing others to minor status, laying off a number of full-time faculty and staff, and eliminating a number of open faculty positions.  Now here’s the spoiler:… Read More →

A Great Tactic Is Not A Strategy

Were you ever surprised by a poor outcome? Did a flawlessly executed plan fail to deliver? If so, you may have used a winning tactic without a winning strategy. We often don’t make the time, or even have the headspace, to think and plan strategically. If we throw out multiple tactics, something is bound to… Read More →

How Can We Help?

Our collaborative, flexible and interdisciplinary approach empowers Lodestar clients to understand and address the key drivers of business performance.

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