solving business problems

Who We Are

Lodestar Advisory Partners is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth.

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Marketing Sciences

Supporting successful business decisions with mathematical modeling and research methods


Helping clients meet innovation needs for their products, services, and business models

Information Management

Enabling knowledge workers across the organization to put information to full and effective use

Marketing Performance

Helping clients plan, execute, and measure the performance of their marketing efforts

Strategy Acceleration

Helping organizations make the critical shift from tracking activity to achieving results

Customer Experience Management

Helping organizations to profitably acquire and retain customers

Latest News

Finding the Next Generation of Market Researchers

Jim Heisler, Ph.D., Partner and Customer Experience Management Practice Leader at Lodestar talks about what the Market Research Industry needs to do to attract the next generation of market research professionals in a September 29th, 2015 CASRO webinar.

The Future of Market Research

Jim Heisler, Ph.D., partner and Customer Experience Management practice leader, is interviewed by the QRCA (Qualitative Research Consultants Association) about the future of market research.  Click here to listen: podcast.

Partners Blog

Managing Thought Leadership: Part I – A Fragmented And Still Evolving Content Landscape

Here’s a little quiz. What, if anything, do the following increasingly observed marketing terms have to do with one another? Sponsored Content Research for Public Release Custom Content Branded Content Content Marketing/Management Expert Opinion Marketing Op-Ed Content Advertorials Native Advertising Thought Leadership At Lodestar we have spend a lot of time this year thinking about… Read More →

Marketing Sciences Institute Opens To Public

The Marketing Science Institute (MSI) has recently opened it membership to the public (well, OK, maybe it wasn’t all that recent, but I just found out about it).  If you are interested in marketing sciences as a discipline or as a useful support for marketers, you should be excited by this.  Here’s why. MSI is… Read More →

The best way to organize your information is …

by topic by date by client by type by whatever you think of at the time the information is created The default answer is usually 5. If you are talking about your personal information, this haphazard method usually works.  Until we have to collaborate or share multiple documents with someone else and we realize we think about information… Read More →

How Can We Help?

Our collaborative, flexible and interdisciplinary approach empowers Lodestar clients to understand and address the key drivers of business performance.

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